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Proven Profits

Proven Profits, January 2018

We're Just Getting Started at Proven Winners®! Proven Winners® has celebrated its 25th year in business as the breakthrough brand and marketing force in the horticultural industry.

New 104 Liners Now Available in More Varieties! Last fall, Four Star introduced our new 104 Liner tray after three years of trialing and limited grower introductions. Due to very strong demand and overwhelmingly positive feedback from growers, we've expanded the selection to include all varieties currently offered as 84 liners.

Video: See How 104 Liners Save You Money Want to know more about our innovative new 104 liner trays? We asked Product Line Manager and Offsite Manager Brian Bourdon to show how these trays offer more plants and save time and shipping dollars!


Proven Profits

Proven Profits, September 2017

Fast finish time, plus savings on shipping Four Star's innovative new 104 liner tray design adds more liners per square foot with a finish time equal to our 84 liner, so growers can get 20 percent more plants for their shipping dollars!

5 Ways to Slash Your Shipping Rates You can save significant money on shipping costs by taking advantage of these great programs.

Supernova® Liners: Quick Turns Plus On-time Flowering If you plant multiple turns, you want short crop times and consistent flowering.  Supernova® liners deliver these advantages, plus less pinching and fewer PGRs are needed!


Proven Profits

Proven Profits, August 2017

Exciting New Annuals for 2018 The outstanding new varieties and improvements for 2018 have been chosen because they offer home gardeners the exceptional beauty and reliability they expect from Proven Winners plants.

How to Plant Bestselling Combinations Combination plantings are more popular than ever. They're a win-win for home gardeners – offering instant beauty and color in a take-home package.

Bundled Kits Make Combinations Easy Why do all the work of creating combinations yourself? Bundled Combination Kits offer you the choice of nearly 300 grower-tested recipes in an easy-to-order kit.

The New 2018 Catalog is Here! The new Four Star 2018 Plants & Programs catalog is available now!


Proven Profits

Proven Profits, March 2017

Strong Brands Have Staying Power Changes are inevitable as our industry evolves. This makes consistency and dependability for your operation more important than ever.

Fast, Accurate Shipping to Your Door Shipping live plants can be challenging, which is why we've created some unique sorting and shipping processes to make sure your plants arrive quickly and at the peak of health.

High-Tech Build Adds Growing Space A total of eight new acres of growing space has been added in the last three years to keep up with the demand.


Proven Profits

Proven Profits, January 2017

Three Trends to Embrace in 2017 If you know what consumers buy at retail, you can take a lot of risk out of planning for 2017.

Finding a Perfect Niche Dave and Emily Wirick changed their business from 100% garden retailing to "focused" growing, and discovered the ideal way to become more profitable while keeping their family life the way they want it.

Variety Focus: There's a 'Tut' for Every Garden Gardeners around the country are discovering the unique appeal and beauty of the three Tut varieties of Graceful Grasses®.  Each of these Cyperus are easy to grow and offers a truly exotic look for gardens and containers.  In fact, they're the new "hot thing," based on recent sales.

Robotic Sticking at Four Star The ISO Model 2500 automated sticking machines are here! This robotically driven machine is programmed to stick upwards of 2,400 cuttings per hour and it's new at Four Star this season.

Proven Profits

Proven Profits, September 2016

What to Grow & Sell in 2017 If you know what consumers buy at retail, you can take a lot of risk out of planning for 2017.

Bring on the Heat! The summer of 2016 will go down in the books for its extreme heat and humidity — conditions that can stress many plants. As you plan 2017, check out these classic and new varieties that showed exceptional ability to stand up to intense heat.

National Plant of the Year: Supertunia® Vista Bubblegum® When a plant is outstanding in so many ways, it deserves recognition. For more than 10 years, Supertunia® Vista Bubblegum® has led the pack as a favorite of growers, retailers and home gardeners.


Proven Profits

Proven Profits, August 2016

Why Clean Growing is Important We sat down with Dennis Crum, Director of Growing Operations, to learn how Four Star’s ‘Clean’ growing practices result in distinct benefits for growers.

Grow These Impressive Shrubs “Shrubs traditionally have been seen as a background plant in the landscape, but today’s new Proven Winners® options offer so much variety, color and appeal that homeowners realize shrubs can be the focal point in a garden,” says Mark Osgerby, public relations specialist at Spring Meadow Nursery, Grand Haven, MI.

Save Money with Self Propagation Take advantage of Four Star’s Self Propagation program to save money and gain serious Key Account benefits. As Curt Varsogea, sales manager, explains, “Many growers who already grow the popular varieties in this program can immediately qualify for Key Account status, which gives them savings in plant pricing and shipping costs, as well as all the other advantages of Key Account status.”


Proven Profits

Proven Profits, March 2016

Retail Trends: Reach Young Customers Retail sales drive the industry, so it's important to understand ways to continue that growth with younger buyers. We spoke with two innovative young retailers about how they relate to their customers.

4 Container Trends for 2016 What will consumers want to buy at retail garden centers this year? We know there are plants and combinations that will always be popular, but shoppers are also looking for something new. We think these four trends are important for growers and retailers to know.

Video: New Growing Space at four Star We're expanding our growing spaces as part of our commitment to offering a wider selection of perennials and shrubs! Watch the latest new growing areas in the "Four Star Update" video.


Proven Profits

Proven Profits, January 2016

2016: Year of the Smart Consumer Consumers are getting smarter every year. Growers and retailers who understand this have the opportunity to increase sales and profits in 2016.

Marketing in 2016 — Creating New Opportunities Follow the trends set by leading companies and you'll develop new ways to reach younger consumers, while you grow your business.

2 New Videos Show 2015's Bestsellers Want to know the annuals, perennials, shrubs and combinations that sold best in 2015? Two new videos show the surefire hits from last year -- plants and combinations that consumers loved and will be looking for in 2016.


Proven Profits

Proven Profits, September 2015

Benchrun Collections Make Growing Easy Simplify your growing operations with plants from a Benchrun Collection.

Two National Combinations to Extend Sales Separate Spring and Summer Proven Winners® National Combinations give growers and retailers more opportunities for sales.

The "Classics" meet a "New Kid" Our "all-star" varieties are enhanced by a new star on the horizon. Learn more about all of these great performing varieties.


Proven Profits

Proven Profits, June 2015

Combinations -- the Easy Way The popular Bundled Combinations program has expanded this year and now includes 235+ different combinations! Find out how this simplifies your ordering and growing.

We Do Read Your Cards! Spring is a busy time of year, yet we're glad to report that many customers take the time to fill out the reply cards included with each shipment.

News from Four Star Mark your calendar and plan ahead to visit us during the summer; 2016 Plants & Programs Guide is available.

Variety Focus Superbells® Frostfire Stands Out.


Proven Profits

Proven Profits, February 2015

Add More Sales to Your Spring Want to get more production (and sales) from your operation this spring? We talked with Dennis Crum, Director of Growing Operations at Four Star, and learned several ways you can easily grow your sales this year.

Variety Focus Vermillionaire™ Cuphea.

New Greenhouse Goes High-Tech The latest expansion of our growing space went online this past autumn, incorporating some amazing technologies to enhance growing.

Past Issues

Proven Profits

Proven Profits, January 2015

Four Trends to Watch in 2015 Our industry is always changing, and it pays to anticipate trends that will affect your business. There are four trends I believe will have a major impact on our industry this year.

The Value of Trendwatching Today's trends show us how to get started now to redefine great customer service for 2015 and beyond.

Variety Focus Anytime™ Pansiola Loves Summer.

New in Video Place Tags for the Best Retail Impact

Proven Profits

Proven Profits, September 2014

Know What to Grow & Sell in 2015 Take the guesswork out of 2015 crop planning by growing what consumers are actually buying. Four Star's bar code sales data from retail shows the most popular plants and combinations sold this year.

Perennials & Shrubs — Choose Your Best Option Perennials and flowering shrubs are grabbing consumers' attention, and many annuals growers are starting to grow them. Here are some tips to help ensure that your plants are healthy and ready for market.

Different Plants, Many Advantages Ever wonder why there are different Supertunia® Picassos®, several types of Lobularia, and other multiple options? We asked Tom Smith, President of Four Star Greenhouse, to explain what makes each variety stand out, and why you should grow them.

Variety Focus Get Big Impact with Caladiums.

Proven Profits

Proven Profits, July 2014

The Endless Search for Winning Plants Every year, Proven Winners® trial managers evaluate thousands of plants — yet only a select few make the cut. Learn how they find the best.

The Bright Side of Shade The void left by seed Impatiens is quickly filling with new varieties, and plant marketers are even looking at some popular sun-loving standbys in a whole new light.

Capture Extra Sales in Fall By catering to customers' seasonal color preferences and creating inspired combinations, you can easily extend your selling season and grow more sales.

Variety Focus Bahama Beach — The New National Combination.

New Video Streamlined Shipping = Extra Day to Order.

Proven Profits

Proven Profits, April 2014

Color Trends Heat Up Sales Use color wisely to inspire customers and boost revenues.

Five Ways to Get Your Garden Center Noticed Is your garden center "invisible?" Smart marketing doesn't have to cost a lot. Be focused and use your resources wisely.

Inspire Higher Sales with Smart End Caps The space at the end of your aisles is prime real estate. Create effective end cap displays that inspire shoppers and influence impulse buys.


Proven Profits

Proven Profits, January 2014

Three Changes to Watch in 2014 Change keeps coming and it pays to be aware of key trends that will change the way we do business.

Are You Ready for these Trends? Be ready to give the customers what they want to ensure success in the New Year.

Grower-To-Grower: Your top FAQs answered.

Selecting the Right Water-soluble Fertilizer To balance your growing media pH, select a water-soluble fertilizer that works with your irrigation water.


Proven Profits

Proven Profits, October 2013

Four Star University was a Success Growers from around the country gathered at Four Star for an educational event designed exclusively for hands-on growers.

4 Ways to Keep Training on Track Consistency is the key to smooth production, and a regular program of training helps make sure our growers continue to produce high quality crops.

Choose the Right Size Liner for Small Containers There's a perfect size for each of your small container needs.


Proven Profits

Proven Profits, August 2013

Know What to Sell in 2014 The sales numbers are in and they can help you prepare for 2014!

How We Prepare for the New Season Cleaning and preparation begin mid-summer here, so we're well prepared when the new growing season starts.

Dennis Crum wins Head Grower Award Plus, news on Four Star University, catalogs available, and more.

Proven Profits

Proven Profits, June 2013

2014 Variety Preview Take a look at some outstanding plant varieties debuting in the "Class of 2014."

Knowledge is Power Use the sales info we've gathered at retail to confidently plan your future crops.

Supertunia® Watermelon Charm In this recurring column, we've invited real-life gardeners to share their thoughts after trialing Proven Winners® plants in their gardens.

Grower Open House Moves Outdoors Growers have the opportunity to see hundreds of Proven Winners® and Proven Selections® plants growing in real-life garden conditions in the 2013 Grower Open House Week August 5 through 9.

Proven Profits

Proven Profits, March 2013

3 Reasons It Pays to Visit Us Take advantage of reward travel to attend two new grower-focused events here at Four Star.

Teach Your Staff to Avoid Over-Watering Dennis Crum, Director of Growing Operations, believes that far more plants are lost each year to over-watering than to under-watering.

ColorBlaze® Marooned™ Coleus In this new column, we've invited real-life gardeners to share their thoughts after trialing Proven Winners® plants in their gardens.

Proven Profits

Proven Profits, January 2013

Four Trends to Watch in 2013 Four Star Greenhouse President Tom Smith shares the key trends he sees changing the industry in 2013.

Become Proactive with Downy Mildew Issues One of the key factors in disease management is taking preventative measures.

Impatiens Alternatives Offer Advantages Many homeowners and landscape professionals will be looking for alternative bedding plants for shade gardens that offer outstanding performance.

Proven Profits

Proven Profits, September 2012

4 Steps to Winning Combinations Follow these four steps from Dan Foster, Grower/Product Line Manager, and create combinations that grow well together, look great, and have huge consumer appeal.

Proven Combinations for Real-Life Gardens Learn how to keep combination plantings looking great throughout the season. Our Display Garden Supervisor Pat Seibel shares his tips and recommendations.

Simplify Your Combo Planting with STREAMLINER™ Our STREAMLINER™ MULTI-LINER™ combinations really do make things easy — read our top five grower advantages to this program, presented by Brian Bourdon, Offsite/Product Line Manager.

Proven Profits, July 2012

Hot Enough For You? Dr. Rick Schoellhorn, Director of New Products at Proven Winners, explains why PROVEN WINNERS® plants are tough enough to handle heat and tough conditions.

Why We Grow Outdoors Growing crops outside in spring and summer offers advantages we just can't overlook. Offsite/Product Line Manager Brian Bourdon explains how this can mean extra profitability for you, too!

Sales for All Seasons Use the FALL MAGIC® line of varieties to boost your fall production and extend your seasonal sales. Dan Foster, Grower/Product Line Manager walks us through the process.

Proven Profits, May 2012

What it Takes to Be a PROVEN WINNERS® Plant Trialing is only part of the equation for a plant to become a PROVEN WINNERS®. Learn what the trial managers like Betsy Kollman look for when searching for the best of the best.

Making the Most of a Visit to Four Star Shanna Clark, Marketing Development & Events Coordinator, offers tips for visitors to maximize their time during a visit to the annual Four Star Greenhouse Open House.

Proven Profits, January 2012

To Brand or Not to Brand Selling name-brand plants can be a game-changer for many retailers, explains Sales Manager Curt Varsogea. Find out if they're an ideal fit for your operation.

The Science Behind Better, Faster Flowering Plants Head Grower Dennis Crum explains how Supernova® liners were developed to simplify growing and produce superior plants.

Tray Size Matters! There's a reason Standard 84 Liners are popular. Larger plugs have many advantages, including quicker finish and more robust plants.